14.2.13

Valentine's

The sound of retail cash registers (cha ching) versus romance... let the battle of the opportunity, affection, guilt, expectation, and the bid for your dollar begin!  It’s the age old debate.  Is Valentine’s day a sales driven marketer's ploy to ignite sales in the lull month of February (after the Christmas and New Year's sales have dropped), or do we really need a designated day to recognise (and justify) romance in our lives?  If so, where does that leave the other 364 remaining days of the year?  Is romance lost or depleted during the year, replaced instead with daily routine without this defined day, or do you make the most of being 'happy and appreciative' of your relationship and significant other, all on your own, year round, regardless of 'Valentine's'?

I find the 'is Valentine's day good or bad?' an evolving question and each year many of my friends have different views on the day depending on age, their relationship status and of course who they are in a relationship with.  I'm one of those ladies that sit on the fence. I'm not for or against it, just indifferent.  I have no greater expectation of this day over any other. They should all be pretty good right?  In all honesty, my thoughts really go out to the many males who are literally like a deer in headlights with trying to analyse and understand the female psyche around what is expected of them on this day.  Many are such sweethearts and they really deserve respect for at least trying.  I've seen many males stressed out of their wits with the 'do I or don't I get her something' dilemma.  At the end of the day isn't a good relationship enough on it's own?  After enduring a few bumpy one's I have to say hell yes!

Regardless of if you celebrate, here is my free wish and good thoughts for you all... For all of the true romantics at heart, I hope you get swept up in a nice dream like state and enjoy your own Cinderella moment.  For the avid avoider’s (you know who you are) may this day be just as fabulous as any other of your days.  For those of you with a significant other, may they be able to wade through the mine field of what they should and shouldn't do or buy (you too), so you can both just enjoy another day of the year together. And the singles, I hope you have a lovely day rejoicing in either your own company (which is always brilliant) or the company of friends.  Remember don't forget to enjoy your freedom!  Maybe the world needs a 'single day' too.  Has that been pitched yet?  Just a thought...

Yes, I did partake in a little retail revenue raising this year. I just had to buy this card (yes that's all I bought).  Hopefully the humorous side of this isn't lost on the romantics. 

So lovelies... Happy Valentine's Day! I'm keen to hear what your position is on Valentine's day? 



Photograph by Tom


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12 comments:

  1. Well well said, I couldn't agree more. And this is why me and my husband eat grilled cheese and watch horror movies on valentines. And what a fabulous card! :)

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    1. We are so similar to you and your hubby. We had ribs on the bbq (treat) and movie marathon night in as well. It's a brilliant night though! Enjoy your Valentine's and thanks for stopping by Lindsey :)

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  2. Haha, such a fun card!

    However you celebrated today I hope it was fun! :)

    AwayFromTheBlue.blogspot.com.au

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    1. Thanks Mica. I hope you had a gorgeous day xx

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  3. I love this post. My husband told me he was making me a special dinner this evening, so I said 'Thanks honey, happy Valentine's Day'...he looked confused.....I then realised he had no idea it was Valentine's Day. What a good boy! Hee hee.
    www.twofortheshowblog.com

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    1. Now that is sweet! Just a nice gesture by hubby without being prompted. I hope you had a lovely dinner.

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  4. This is great! Yeah, it's definitely a money grab but here's how I see it. I told my husband years ago that I'm happy not celebrating it if he manages to remember to be be romantic throughout the year...if not then we go all out. His choice! Ha! So we just have some fun with it.
    xo
    girlintheyellowdress.com

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    1. Ha ha.. I like the two options! Either way it's a win win situation. xx

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  5. LOL at that card! Cracks me up. You know, I think the same thing. I like the premise surrounding the day, and the idea of it, but I loathe the commercialism that now overwhelms it. I'm not the type to kick up a fuss about the day, although I do take it as a reminder to tell the one I love, how special they are, not that he doesn't get that from me the other 364 days of the year anyway!

    I had told Luke not to buy me roses as I thought they were extravagant and too expensive to justify for Valentines, and he ended up buying me a dozen long stemmed roses. A very sweet thought, but as I say, one thing I could have happily also gone without!

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    1. Brilliant marketing on the card! It's for all the people that don't buy in to Valentine's Day. They found a way to get (just a little) of their money too!

      I really like how you interpret the day and that you just use it as an opportunity to say I love you you. You know it's really nice too when there is no expectation and if hubby just decides that he wants to get something (like Luke did). Just because they felt like it. I hope you had a sweet day x

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  6. I had the same discussion with my colleagues yesterday... most of us are of the opinion that Valentine's day is just another way to earn another buck and that we don't need this day to show our signifant others how much we love him/her. So, I didn't spend Valentine's day with my partner any different from any other day.

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  7. Ahh, each year I'm faced with the same question actually. Yes it's probably just some major companies' way to monetize more out of the hopeless romantics out there. But this year in particular, I went to my country's fashion week (starting day at exactly 14th) so I completely skipped myself of that thought. What luck!

    nadya
    eyeshadow illustrator
    The Dilly Chic

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