Knit wear: The cost of appreciating style

The humble knit has come a long way in the past few years. No longer the granny style, muted, boring throw on that you keep hidden away for home wear. Instead the knit has fast become a flattering fashionable item, commonly sighted on fashion bloggers, celebrities and the stylish.  The fact is knits can be worn and actually look good on every woman (albeit in the right style, size and colour), are true comfort items and are suitable for a broad range of occasions. 

Specific knits are in such high demand that women are willing to part with their hard earned cash (and lots of it), in order to own their favourite piece. Recently I've witnessed (and been involved in) bidding for a knit which actually appreciated in value.  Yes you read correctly.  The knit in question was one of the hottest items released as part of Isabel Marant's S/S 2011 collection which retailed for £161.70 (not including VAT) or equivalent to approximately $255 US (excluding tax).  This particular auction (although there have been others since), sold in 'pre-owned' condition for a hefty  £675 (approximately $1,065 US). 

It really fascinated me that 'a knit' could, and has appreciated in value.  What mostly got my attention was the end sale price that this particular knit actually fetched.  

Original retail listing as sold on Net-A-Porter (International site)
with price listed relevant for Australian buyers (excluding tax)

Now some people would argue that paying more than retail (nearly three times retail) is absurd but personally I have no issue with a knit appreciating in value, or anything else for that matter.  In my opinion, with auctioned items each person chooses what they are willing to pay and the person willing to pay the highest wins. Ultimately the market at that particular time decides the items worth. That's the basic premise of an auction. It's unbiased and influenced only the bidders personal motivation to secure the item. 

In my view, since I have no insight into another person's buying behaviour or influences and frankly, what another woman buys doesn't affect me directly, I don't believe I have any right to cast judgement. Purchasing is such a personal thing.  I also acknowledge that women often want what looks good on other women or what's featured in editorials and on the 'hottest' blog sites and normally the media or hype for an item comes long after it's actually sold out. So unless you manage to purchase your favourite item before it becomes the latest 'must have' item, you are 'potentially' going to pay more for it than retail.  This is something I've done personally in the past on more than one occasion.

As I've already said, this particular auction is but one example of many that ended similarly, so this auction is used as an example only.  The auction for the knit in question is listed below although I've removed the site and the seller's ID as I don't particularly think it's relevant.  It just goes to show though, women want what other women want!

And lastly, kudos to the seller for making a profit and congratulations to the buyer who I'm sure is one very happy lady for scoring this beautiful and extremely rare piece.  You are a woman envied by many, including me.


  1. Haha, just stumbled on this old post of yours & I had to read- it is so funny and so true at the same time! Love how sovereign you are without judging anyone! You surely would do a great journalist! :)

    1. Aw... thanks for the sweet comment. We women are crazy creatures sometimes aren't we when it comes to fashion :)